Kuper.ru — a new delivery brand for all occasions

The SberMarket delivery service has changed its positioning, name, and branding. It is now called «Kuper.ru». This service delivers groceries, beauty and hygiene products, as well as a variety of other non-food items. Additionally, through «Kuper.ru», you can order office supplies and food from restaurants. The service's couriers deliver over 2.5 million orders per month in 350 cities across Russia.

Why is SberMarket updating its brand image?

 

SberMarket is rebranding because its operations have significantly expanded. Initially, the service focused on grocery delivery, but over time, pharmacies, non-food items, and restaurant delivery were added. Now, SberMarket can deliver any goods customers need in their area, and it is actively developing express delivery. Changes in the product range and services have made it necessary to update the brand, including a new name, positioning, and branding.

 

Why Kuper?

The name «Kuper» comes from the word «buy», reflecting the idea that with Kuper, you can purchase anything you need. The service addresses many everyday needs, such as buying pet food, a phone charger, groceries for dinner, or a last-minute gift. Kuper provides fast delivery for any occasion, whether it's breakfast, medicine, toys, or even treats for your pet. The service works with popular stores and restaurants, and the staff knows your city well, always ready to help with your shopping. Orders can be paid for in three ways: by card to the courier, online by card, or by account transfer.

 

How does SberMarket's employee referral program work?

SberMarket has launched a referral program called «Recommend a Courier» to recruit new employees in cities where the service operates. The program is aimed at attracting people who are willing to assemble and deliver orders. To participate in the program, you need to join the partner network and obtain a personal referral link. The potential candidate must apply for a job through this link. If the candidate successfully passes the selection process and completes at least 50 orders, you will receive a reward. It's important that the candidate has not independently applied for a job within 14 days before or after the referral. Detailed conditions can be found on the promotion's website.

 

Virtual Numbers for SMS Reception

When registering in the app, a phone number is required to verify your identity. Users who want to maintain anonymity when entering their personal information are advised to use a virtual number. After entering such a number during the verification stage, a unique code will be sent to it, which must be entered into the app to confirm the account and gain access to all the service's features. A temporary online number is also suitable for registering and activating bonus programs in various apps.

 

Buy a Virtual Number for Kuper

 

Instructions for purchasing a temporary number for verification in Kuper:

1. Go to the website https://smsak.org/ and log into your account or create a new one by providing your email and password.

2. Refill your balance in the «Refill Balance» section, choosing a convenient payment method.

3. Select the required country and operator from the list.

4. On the main page or in the «Ordered Numbers» section, find «Kuper» and select the «Get Number» option.

5. Receive the SMS code to complete registration on the platform, copy it, and use it for activation.

The site also offers virtual numbers for registration in other services, such as Yandex Plus, Codashop, BytePlus, and others.