Inclusivity and Technology: How X5 Group Transforms Retail

X5 Group is one of Russia's leading grocery retail companies, managing store chains such as Pyaterochka, Perekrestok, and Chizhik. The company has updated its unified account system, X5ID. The new version of X5ID accommodates users' special needs, adapting services to individuals with unique requirements. This highlights X5 Group's commitment to creating an accessible and convenient environment for all customers.

Inclusivity in X5 Group's Strategy

 

One of X5 Group's priorities is developing inclusive technologies and services. The company actively adapts its online platforms and offline spaces to make them more accessible for people with disabilities. For example, the Perekrestok app is certified for compliance with accessibility standards for websites and applications. These efforts foster a culture of inclusion, ensuring a seamless and universal shopping experience.

 

X5 Group’s Program for Store and Service Adaptation

The Pyaterochka chain has introduced a guide to inclusive store transformation. This document provides algorithms for assessing store accessibility and practical recommendations for creating a comfortable environment. It also covers key aspects of inclusive hiring, including barriers and ways to overcome them. The program focuses on advancing social initiatives and supporting equal opportunities in retail.

 

Centralization of Digital Services with X5ID

X5ID integrates all the company's digital products into a unified system, simplifying access to services for customers. X5 Group's unified personal account allows users to manage loyalty cards, subscriptions, and other services in one place. The registration process is highly streamlined—users simply need to enter a phone number to receive a confirmation code. X5ID also helps update client data, improving the accuracy of service personalization.

 

Corporate Social Responsibility

X5 Group actively participates in projects aimed at supporting local communities and improving quality of life. The company implements programs that help charitable organizations and social initiatives thrive. Particular attention is paid to environmental efforts, such as reducing the carbon footprint and promoting waste recycling. These initiatives underscore the company’s commitment to sustainable development and caring for the future.

 

 

Buy a Virtual Number for X5ID

 

1. Register or Log In.

Visit https://smsak.org/ and log into your account. If you don’t have an account, create a new one by following the website’s instructions.

2. Add Funds to Your Balance.

After logging in, go to the «Top Up Balance» section. Specify the desired amount and choose a convenient payment method. You will receive a confirmation once the funds are successfully credited.

3. Select a Country and Operator.

Navigate the catalog of available virtual numbers and select the country whose number you need. Then, choose the appropriate telecom operator if options are provided.

4. Get a Number for X5ID.

In the list of supported services, find «X5ID». Click the «Get Number» button, and the system will provide you with a virtual number for registration.

5. Use the Number for Registration.

Enter the virtual number during the X5ID registration process. After submitting your data, wait for an SMS with a confirmation code, which will appear in your personal cabinet on the website. Enter the code on the X5ID platform to complete the process.

All details about purchased numbers are available in the «Ordered Numbers» section of your personal cabinet. These temporary virtual numbers can also be used to register on other platforms such as Truth Social, MocoSpace, Google Voice, and more. The process typically takes no more than 3–4 minutes.